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In 2015, social media usage in Latin America (LATAM) countries far surpassed that of the United States. While 23% of U.S. adults were active on Twitter, an impressive 57% of Latin American adults have interacted with the social network. Latin America is a “mobile first” region with the fourth-largest mobile market in the world.

Latin America is Mobile (and Social) First

Due to this region’s mobile adoption and social media usage, marketers in LATAM are turning towards influencers to engage their audiences and drive impact for their brands. (Traackr has recently expanded coverage to many Latin American countries in response to this trend.)

If you frequently read this blog then the names Lee Odden, Joe Pulizzi and Mark Schaefer are probably all too familiar. These are some of the top marketing influencers paving the way in content marketing, SEO, and influencer marketing best practices. Although these are familiar names to North American marketers, who holds the attention of Latin American marketers?

The Top 20 Marketing Influencers in Latin America

We wanted to find the influencers who are setting trends and impacting modern marketers in Latin America, a region with 640 million customers. These influencers help guide brands to successfully gain consumer attention via social media and drive ROI. Here are the top 20 marketing influencers in the Latin American countries of Mexico, Brazil, and Colombia.

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  1. Patricia Behisa, Directora y Estratega Digital y Social Media Marketing, Mexico
  2. Mauricio Sevilla Britto, Founder, ConfiguroWeb, Colombia
  3. Alejandro Pinto, Mentor de Emprendimiento Apps.co, Colombia
  4. Juan Carlos Mejía Ll, Consultor y conferencista en Marketing Digital, Colobmia
  5. Enrique Gómez, Bucaink, Director de Marca y Relaciones publicas, Mexico
  6. Henrique Teixeira Da Costa, Co-founder, Just Ride Along, Brazil
  7. Paulo Del Picchia, Marketing Consultant, Brazil
  8. Ricardo Villanueva Rios, Social Media Consultant, Mexico
  9. Cassio Politi, Diretor de content marketing, Tracto, Brazil
  10. Alejandro Armenta Rosas, Social Media Strategist, Mexico
  11. Agnes Pires, Coordenadora Geral, GogoJob, Brazil
  12. Gerardo Andrés Arcos Celis, CEO, Kooking, Colombia
  13. Debora Saldanha, Marketing B2B, Alpar do Brasil, Brazil
  14. Luana Cavalcanti, Digital marketing manager specializing in UX, Brazil
  15. Marcela Mexia, Director, Adirektiva Advanced Marketing, Mexico
  16. Gustavo Trujillo, Gerente Social Media Service, AT&T Mexico, Mexico
  17. Carlos Cortés, Director, Creativos Colombianos, Colobmia
  18. Victor Alvarado, CMO, Federacion Mexicana de Futbol Asociación A.C., Mexico
  19. Abraham Geifman, Head of Digital Marketing for Latinamerica, SAP, Mexico
  20. Bruna Infurna, Head of Education & Industry - Marketing Solutions Sr.AE, LinkedIn, Brazil

These leading voices in Latin America are innovators in the marketing space. Make sure to follow them to stay up-to-date with marketing practices in LATAM. We created this list using the Traackr platform, and the ranking is scored based on the influencer’s relevance to influencer marketing, content marketing, and social media strategy. To learn more about the Traackr platform and scoring algorithm, let us know. If you are a marketer in one of these countries and want to scale your influencer marketing, we are always here to help.

Renowned Spanish software company collaborates with Betsoft to integrate award-winning slots’ portfolio on to their ground-breaking platform, Alira.

Madrid based Tecnalis, Spain’s leading, full platform provider for iGaming sites, is delighted to collaborate with Betsoft Gaming. Integration of Betsoft’s award-winning and continually expanding portfolio of slots will bolster Tecnalis’ strategy of only offering best-in-class releases to their clients in the Spanish and Latam markets through its Alira platform.

Betsoft Gaming recently passed rigorous ISMS Audits giving it autonomy to operate in Spain and Colombia. It has focused its recent growth strategy in these areas, targeting highly regulated, leading operators with whom to partner.

Tecnalis is licensed in several jurisdictions. With over 18 years’ experience in iGaming, it is renowned for its development of Alira. This powerful, industry-leading gaming platform offers record speed-to-market capability with multi-lingual and multi-currency capabilities. Alira maintains an operational level of over 99% and is updated every four weeks, introducing continuous improvements.

Erik Köhler, Marketing Manager, Betsoft Gaming, said; ‘We are committed to building a significant presence in Spain and Latin America. Working with a first class team offering high technical capacity such as Tecnalis is exciting and we look forward to a mutually beneficial relationship.’

Alejando Serrano, COO, Tecnalis, said; ‘This collaboration enables easy integration of the Betsoft portfolio, giving our clients access to an impressive selection of slots available. Clear communication channels will also strengthen the relationship between our companies making a win-win situation for both of us.’

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Betsoft Gaming continuously adds to its portfolio of cinematic quality releases. Currently shortlisted in two, hotly contested categories for the B2B ERG Awards with Take the Bank, Betsoft has recently released six new slots including Quest to the West and The Hive.

About Betsoft Gaming

Betsoft Gaming is the market leader in cinematic casino content and gaming solutions, working with 200+ of the most successful casino operators worldwide. Since 2006, the Betsoft brand has been synonymous with commercial success and innovation. Its portfolio of more than 190 RNG titles is proven to attract, engage, and retain players. Headquartered and licensed in Malta, Betsoft operates in more than 15 regulated markets, with its games being independently certified by Gaming Labs International. Visit www.betsoft.com to try our games.

About Tecnalis

Tecnalis is a software company offering the best online gaming platform of its kind – Alira. This is the acknowledged leader in the Spanish on-line gaming market and is becoming firmly established across Lat. Headquartered in Madrid, Tecnalis is regulated in several jurisdiction. For more information visit tecnalis.com.